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In comparison, most of the social media you’re already using is best at letting you interact with people you already know.On a dating app, though, you’re guaranteed to be matched with fresh faces in your age range, and there’s the excitement that this could turn into something, even if you’re not super invested in that happening.
Brendan Alper, the app's founder and CEO, told Mashable he'd recently noticed that a lot of them just don’t seem to care where their potential matches are located — because they have no intention of ever meeting them IRL.
Once you do, it allows you to match with anyone across the world.
Hater soon saw something fascinating: Their user base split in two.
Are dating apps even for love anymore, or are we just messing around on them the same way we do on Snapchat and Instagram?
The answer is complicated — just like the relationships that often spring from these apps.
In an effort to capitalize on this, Bumble added Bumble BFF in early 2016, and Tinder launched Tinder Social a year ago.
But they haven’t exactly taken off as the premiere way of finding new pals.When the app first launched back in February, it got a lot of international attention, with people signing up in many different countries.There weren’t always enough users in any given region, so the app expanded the radius for people in those areas, allowing users to start matching all over the globe.So, as Alper explains, it's “a lighter and friendlier atmosphere.” He adds, “The expectation of dating is hanging over everyone’s head with a lot of apps. Just a fun conversation, and that can go wherever.” That may also be why Hater has had a more organic transition into friend-matching than some of the bigger players.Plenty of people use the major dating apps as a way of expanding their social circles.But something about Hater’s interface seems less intimidating.