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01-Apr-2020 20:20 by 10 Comments

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It noted that neither of the studies provided by e Harmony revealed anything about the overall percentage of its users who had found lasting love after using the website compared to other sources.

Since 2001, online services like RSVP, Tinder and e Harmony have soared in popularity and now account for 70% of the market’s value.

Even then you weren’t absolutely certain what the response would be.

But these dating apps state that you’re in the game and profess to know the short-cuts and algorithms that will release cupid’s bow. We’ve all kissed a few frogs in our time, but it would have been nice to have avoided some of the less compatible ones.

Online dating service e Harmony has been banned from claiming it uses a "scientifically proven matching system".

The Advertising Standards Authority (ASA) found the service could offer no evidence it offered customers a significantly greater chance of finding lasting love, and described e Harmony’s claims as “misleading”.

For Tinder, this has meant recruiting James Blunt for its global advertising, while Bumble has chosen to focus on female empowerment and e Harmony has leveraged The Bachelorette.

We asked creatives from Marcel, Loud and VCCP to weigh in on ads from Tinder, Elite Singles, e Harmony, RSVP and more." The complaint that triggered the ruling was lodged by Lord Lipsey, the joint chairman of the All Party Parliamentary Group on Statistics and a former lay member of the ASA council."Phrases like 'scientifically proven' should be confined to claims that are just that, not used in crude puffery designed to lure in those longing for love,” said Lord Lipsey.Managing director at eharmony UK Romain Bertrand said: “eharmony was conceived on the premise that science and research could be harnessed to help people find love.For over 17 years, eharmony has been matching singles into high-quality, long-lasting relationships based upon sophisticated matching standards designed by Ph D psychologists".Whether you’re into cufflinks and clichés or mute men who just laugh at all your jokes, there’s certainly something for everyone.

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