Dating service mission statement
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That system, however, has created a certain entitlement among male users—as though you owe them a reply, since they spent $3 to send you a message. When a man sends you a message, Sparkology will email you the following: “Remember, he used one of his limited and pricey Sparks to send this special message specifically to you.We are sure he was nervous to hit the send button—so please be kind and check him out!
What We Do Our mission is simple: to help singles find the kind of relationship they're looking for. Every month, we hear from hundreds of success couples from all over the world—sharing love stories, sending invitations to weddings and announcing the births of new babies.
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Instead, he’s trying to create an approach to dating where “the guy with the wine and flowers wins.” Furmansky built this ethos into the site’s mission statement: “Sparkology is for all the wonderful men women can’t be trusted to handpick at a bar.” In such an environment, it’s not difficult to see why nice guy syndrome runs rampant on the site.
All of this brings up a question I come back to somewhat often: What does it take to create a dating site that women enjoy using?
Sparkology is a dating site that purports to use social science to provide a “curated dating experience for young professionals.” Before its launch, the company held focus groups to find out what said young professionals thought dating apps and sites were lacking, and what they would like to see instead.
Sparkology also said its team worked with professors at “major universities” to develop a behavioral algorithm that helps users find their match based on their actions.
Take, for example, Sparkology’s subscription system. Women pay a monthly fee, whereas men pay each time they message a woman and can only send a certain number of messages per month.
The idea, which is based on the focus group research, is that men on Sparkology will write higher quality, more personal missives than men on other dating sites who can contact as many women as they want free of charge.
“Our qualified men pay to start a conversation, and these men would love to get to know you better,” they read.
A dating site based on academic elitism (and not subtly either—Sparkology’s slogan is “Natural Selection.
There’s something deeply icky about pushing women to feel indebted to men they’ve never met, the virtual equivalent of feeling pressure to converse with a stranger because he decided to buy you a drink.